Welcome to AgentsROI Weekly. A free weekly newsletter that delivers real-world case studies of companies using AI agents to clash costs, boost profits and dominate their competition. 

Ready to transform your business with AI Agents? Get a free AI opportunity audit for your organization and discover untapped potential. Contact us at [email protected] or reply directly to this email. 

Yelp is deploying AI-powered "voice agents" to help restaurants and service businesses handle calls, answer questions, and complete tasks like adding customers to waitlists. These agents require minimal setup, can utilize existing business data, connect to restaurant management software, and provide features like spam filtering and call analytics. When calls become complex, they seamlessly transfer to human staff. Yelp is leveraging OpenAI's Realtime API for end-to-end calling capabilities, with Yelp CPO Craig Saldanha noting they built the product to help businesses convert leads they might otherwise miss.

HubSpot has launched significant AI enhancements through its Breeze platform to help businesses scale operations and drive growth. The comprehensive suite includes Breeze Copilot (an in-app AI companion), Breeze Agents (AI experts for various business functions), and Breeze Intelligence (for CRM data enrichment). The Spring 2025 Spotlight introduced over 200 updates, including enhanced AI agents for prospecting, content creation, customer service, and knowledge base management. These tools are designed to help small and medium-sized businesses compete effectively without requiring massive teams or budgets.

Small businesses are increasingly leveraging AI to operate more efficiently and at lower costs. While AI can't replace entire workloads, it serves as "the ultimate force multiplier" for small business owners, freeing them from mundane tasks to focus on growth and innovation. In marketing specifically, AI platforms help expand reach through content creation and audience analysis at a fraction of hiring costs. By the end of 2025, 72% of small businesses plan to incorporate AI into their marketing strategies for content creation, customer data analysis, and personalized marketing. The technology is also streamlining operations across various departments, including customer service, HR, and business planning.